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June 18, 2006

Back in Blāk

Last week, I had my first sighting of Coca-Cola Blak, the coffee-flavored cola introduced by the Coca-Cola Company in France last year, and just released in the US in April. I immediately bought a few bottles to try it.

It was... uh, strange. Unlike some of Coke's earlier cola flavors, like lemon, lime, and vanilla, this one struck me funny. I didn't immediately dislike it, but I can't say it's my favorite, either. I'm still on the fence, but I think it struck me as too sweet. That might be in part because I drink diet sodas almost exclusively, and this one has high-fructose corn syrup along with its artificial sweeteners. But I've also read that the US formulation is sweeter than the formula released in France, where the coffee flavor was more distinct.

My initial take: if you don't like coffee, you will really, really hate it. If you do like coffee... well, you might like it.

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I will really, really hate it.

Oh, yes you will.

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